Answer: The kids are the target audience for this clip.
2. What do you think are the main key messages that the clip is trying to communicate?
Answer: The main key messages are to switch your bulbs to CFL bulbs to save energy along with practicing energy saving habits.
3. Do you think the clip is effective? Why or why not?
Answer: I think the clip is effective as it comes in a cartoon clip form so that children will be more attracted to watch it and learn the values the clip is trying to teach them.
4. How do you think the messaging/clip could be further improved?
Answer: It could be further improved by show more examples of energy saving habits.